Online e-commerce launched in 2015 Delhi-based e-commerce startup Yerha has generated revenue close to Rs 18 crore till now and is targeting a turnover of Rs 100 crore in the next 5 years online e-commerce .
Fed up with the monotony of tech products available online in India, Mani Kant Jain decided to do something about it. The 39-year-old, who was into manufacturing labels with Atam Labels earlier, decided to set up a startup that found, online e-commerce reviewed and curated the latest in technology worldwide.
And Yerha was born.
Yerha began from a 6-via-6 room in mani’s workplace with a small six-member crew that protected yerha’s leader operating officer himanshu mehrotra (a london enterprise college alumnus), a software program developer, a purchaser and client care executives. today, the emblem has almost 20 individuals within the core group and operates from offices in delhi along side a 6000 square ft warehouse.
“It turned into the time when internet unicorns were starting to benefit traction and were constantly inside the news. it led me to assume that if such a lot of younger indians have been taking the plunge, why not me. i mentioned it with my circle of relatives, however the response become very laidback. but, the energy in me wouldn’t permit me to kill my dream. so i initiated things on my own and started out yerha,” says mani, the leader government officer of yerha.
The platform goals to disrupt the indian e-commerce space for gadgets and electronics by using curating modern day products trending in the global markets. a number of the extraordinary merchandise available on the platform consist of russian-based totally product elari nanophone c, the global’s smallest gsm smartphone; california-primarily based product imco, the sector’s first amazon alexa incorporated smartwatch; china-based product . aside from those, customers also can browse for audio system, cellular accessories and other cool gadgets at the internet site.
Yerha started as a marketplace version but quickly started witnessing gradual increase and low income.
Mani recollects that duration as “one of the most difficult times” and soon realised that it was time to redesign the enterprise. the idea of yerha got here to him whilst he visited a tech fair abroad and become interested to peer the variety of high-tech gadgets, especially talkase. it made him realize the untapped capability of global tech products within the indian marketplace.
But, mani became sceptical approximately the acceptability of particular merchandise like talkase by way of indian online-e-commerce purchasers and planned to are searching for an answer thru an online marketing campaign.
“Our approach turned into to first acquire all orders located by means of human beings after which ask for the ones many units to be shipped. we were astonished to get hold of around a few hundred prepaid orders after our first actual campaign, which made clear that this idea could live and maintain inside the market,” mani says.
Today, yerha stands aside as a new-age e-commerce website that introduces modern-day generation and innovation to the online-e-commerce indian marketplace.
“We try to bring to market the ultra-modern gadget, product or invention within the international. our desire is to carry to you merchandise from the following day,” mani says.
Taking on the competition
In line with a joint have a look at turning the make in india dream into a reality for electronics and hardware enterprise with the aid of assocham and ey, the indian electronics and hardware industry is predicted to witness a increase of over 10 percentage, touching $112-$a hundred thirty billion through 2018. the file additionally highlighted that the industry is predicted to grow at cagr of 13-16 percentage until 2018.
With the increase in generation and massive consumer base of tech-savvy customers in india, the e-commerce area is flooded with web sites promoting generation products online. worldwide and indian online-e-commerce gamers, which includes flipkart, amazon, snapdeal, aliexpress and ebay, are making global gadgets and gizmos available to indian consumers via their structures.
However, these systems are marketplaces for more than a few product categories, which include electronics, home equipment, garb, footwear, personal care and many others.
Yerha differentiates from other current gamers inside the indian marketplace with its sole recognition on one of a kind gadgets and digital merchandise. at the side of supplying a warranty and 6-month assure, yerha also offers a dedicated customer service group for after-income help.
“we aren’t in cut-throat competition for not unusual products being sold by using distinct marketplace places. we deal in distinct merchandise,” mani specifies.
What’s up next?
Yerha has generated revenues of near rs 18 crore due to the fact online-e-commerce that inception in 2015 and aims to reap a turnover of rs a hundred crore in the next five years. the logo witnessed a median visitors of 300,000 traffic per month and has over 320,000 fans on its fb page.
The logo is bootstrapped as of now, but the emblem is soon planning to close a investment deal of $10 million.
Going in advance, yerha plans to enlarge its product portfolio, deliver in new tech products and also build a widespread presence in smaller indian towns and cities. with cellular and net penetration on the upward thrust and slated to preserve, the most effective manner for yerha to go seems up!